Approach
Ghost Telecom has brought to market a portfolio of communications services targeted at communities and groups with a proven need for international communication. The portfolio combines the best of the internet, mobile and fixed line telephony.
This portfolio, launched under the brand 'FooCall', is founded on low cost communication over mobile, fixed line and PC, utilising technology (VoIP/GSM integration) and commercial deals (MVNO and international roaming) to lower the cost of service provision and pass these savings through to customers.
The main premise for the portfolio is to deliver great value services to international communities such as expats and immigrants, as well as developing a generic portfolio for mass market consumer segments, white label solutions for branded enterprises and licensed offerings for mobile operators and web 2.0 players.